10 years of conscious brand building.
Wall Art was not born from a ready-made business plan. It arose from the need for change—from a moment when quality, aesthetics, and long-term thinking became more important than quick turnarounds and compromises. From a small, postponed project, it transformed into a brand that consistently builds its position in the world of interiors. This is a story of courage, transformation, and decisions made in accordance with one's own values. And each passing year is proof that choosing our own path was worthwhile.
Before wallpaper was invented
The history of Wall Art began in 2010 with a domain and a brand idea.
At that time, the project primarily involved posters and stickers and remained on the sidelines of the company's operations. The main business area was the advertising
industry. The brand existed, but without a clear direction and without room for development.
The potential was there.
The time was not yet right.
The day that changed everything
On March 8, 2016, the first Facebook post appeared. On that day, Wall Art began operating in the form we know today.
Wallpapers became a key product. There was no ready business plan.
Graphic designer Małgosia suggested creating a store and new designs when the advertising industry started to decline.
This was the moment of decision: to build something of their own. On their own terms.
Difficult beginnings
The team consisted of three people.
The company had limited resources and financial obligations. From the beginning, however, there were three foundations that remain unchanged to this day:
- production knowledge
- determination
- uncompromising approach to quality
These became the brand's DNA.
Decision on independence
After two years of organic sales growth, a strategic decision was made: to spin off Wall Art as a separate company. August 2018 was the formal confirmation of what the market already knew—wallpaper had real potential.
Concurrently, the B2B model began to develop, which today is one of the brand's pillars of activity. Collaboration with architects, showrooms, and retail partners opened a completely new stage of development, based on relationships and joint value creation.
Entry into the interior design scene
The debut at Warsaw Home fair confirmed the direction. Customers began actively seeking Wall Art products in brick-and-mortar stores.
Cooperation with artists began. Designs started to be created based on original, handcrafted works.
In the same year, the company definitively ceased its advertising activities. It was a conscious re-branding and entry into the world of quality, aesthetics, and long-term development.
200%
This is the average annual sales growth in 2018-2021. The growth was not driven by aggressive advertising.
It was built on:
- product quality
- customer recommendations
- relationships with architects
- trust of B2B partners
During this time, the machinery was replaced, raising production standards to the level required in the interior design industry.
Not every brand starts with a grand plan. Not every brand is born from an investor, a marketing budget, and a five-year strategy.
Wall Art History
21 collaborating artists
600+ original designs
400,000m² of printed wallpaper
28m2 is the largest wallpaper we have ever printed
400sqm is the area of our headquarters
23 employees
Did you know that...
Wall Art is not just wallpaper
Over the years, Wall Art was not limited exclusively to designing and producing wallpapers. A natural step was to transfer original designs to other media – this is how silk scarves, designer handbags, cushions, curtains, rugs, and bedding featuring our motifs were created. This was a period of intense exploration and testing how far we could expand the brand's world while maintaining aesthetic and quality consistency. Although today wallpapers are at the core of our business, these projects were an important experience that allowed us to understand even more deeply what Wall Art truly is – not just a product, but a consistently built language of design and space.
Scarves
Our Wall Art silk scarves were an attempt to transfer our designs from the wall to the world of fashion. They were made from natural silk, sewn and finished in Italy, in manufactures specializing in working with luxury fabrics. Each scarf had hand-rolled edges, which is one of the most demanding and appreciated finishing methods in the world of silk. This was a project where aesthetics met craftsmanship, and our original compositions gained a completely new, more personal dimension.
Pillows
The next step was to introduce pillows with our own unique designs, and as always, we didn't cut corners. We were looking for the perfect form: durable, aesthetically pleasing, and adaptable to various spaces. We created models from eco-leather, which are resistant and practical—ideal for a patio or balcony. We also made versions from soft, "turbo-pleasant" velour, and elegant cotton pillows, which are more classic and timeless. Regardless of the material, each pillow was sewn in Poland, in small tailor shops, where craftsmanship and attention to detail were just as important as the design itself.
Bed linen
Bed linen was the next step in developing the idea of bringing art into everyday life. We started with a short, carefully selected collection made from the highest quality sateen cotton — soft, noble, and pleasant to the touch. However, personalisation quickly became the natural direction. Clients could choose any design from our collection and adjust the size of the bedding to their individual needs. This was the moment when the design ceased to be merely a decoration and became part of a very personal space — a place of rest and daily ritual.
Carpets
At one point, we started thinking of the floor as another surface for patterns. This led to the creation of viscose rugs with a subtle sheen and a soft, elegant texture, protected by a special coating that prevents the graphics from fading and facilitates daily cleaning. Aesthetics went hand in hand with functionality here. Each rug could be made in any shape and size, making it an integral part of the design rather than a compromise fitted into a ready-made format.
Bags
Our bags were one of the most artisanal projects in Wall Art's history. We applied original designs to high-quality eco-leather, ensuring color saturation and print durability. The bags' form—both the construction and the interior layout—was designed specifically for us, from scratch, without using ready-made templates. Each piece was made entirely by hand in a small sewing workshop in Wrocław, where detail, proportion, and finish quality were paramount. This was a project where the design went beyond the interior and became an element of everyday style.
Karolina Lepczak CEO
From the very beginning, Wall Art has had a face and a heart – Karolina. It was she who brought the brand to life and has safeguarded its quality, aesthetics, and development direction throughout the years. She grew and changed along with the company – from a person deeply involved in the operational details of production to a leader who sets strategy, builds the team, and consistently ensures that every product bearing the Wall Art name aligns with the values upon which the brand was built.
It was her sensitivity to detail, courage in decision-making, and refusal to compromise on quality that transformed Wall Art into more than just a wallpaper manufacturer—it became a consciously managed premium brand.
It started with three people...
Wall Art Team
As Wall Art grew, so did our team. Over the years, new people joined us, though – as in any company – we also had to say goodbye to a few. However, staff turnover is very low, and the work atmosphere from the beginning has been based on mutual respect and simple human kindness. We attach great importance to ensuring that everyone in the team can work in an area consistent with their natural predispositions. That is why during recruitment, we used, among other things, Gallup and Harrison tests, which help to better understand a person's talents and way of working. Thanks to this, we not only match positions to competencies but also build a team in which people truly complement each other. If you want to get to know us better, we invite you to visit the page dedicated to our team.
The next step for the company was a new headquarters
Wall Art 2.0.
Our beginnings were very humble. Everything was housed in one small office – customer service, design, and even production. Over time, as orders started to increase, production was moved to a separate space, and the company gradually grew along with its team and scale of operations. Today, we work in a building that fully belongs to Wall Art – over 400 m² of space designed our way. The walls are, of course, adorned with our wallpapers, and under one roof, there are offices, conference rooms, a showroom, and production. This is the place where ideas, designs, and products are created, which then find their way into our clients' interiors.
Home Wall Art
Wall Art's headquarters is more than just a workplace – it's a space where our brand truly comes alive. This is where new collections are created, materials are tested, first samples are printed, and designs that later adorn our customers' walls are discussed. It's a place where a design journeys from the initial idea, through a graphic file and printing, to a finished product shipped to interiors across Europe.
Every corner of this space tells a bit about what Wall Art is – our wallpapers cover the walls, you can see them in real arrangements in the showroom, and a few steps away, production machines are at work. This ensures everything happens in close proximity: design, production, and conversations with customers. In practice, this means one thing – almost every day we see an idea transform into a real wall. And that's why this place is more than just an office to us. It's simply the home of Wall Art.
The story of Wall Art is largely a tale of courage in taking successive steps. From a small idea, a brand emerged that grew year after year, learning, testing new solutions, and developing its own style. Each stage brought new experiences, people, and projects, which gradually built what Wall Art is today. What is most inspiring about this journey, however, is that there is still room for new ideas, new designs, and the next chapters of this story.
Trade fair
Over the years, we have participated in many industry events in Poland and abroad.
The biggest undertaking is participation in trade shows. See how our stands have changed over the years.
Our cars changed too...
...but they have always been and continue to be adorned with our designs
Family Wall Art
When we look at the last ten years, sometimes we get the impression that Wall Art operates a bit like a well-organized family from a classic Italian mafia film. There's the founder who has been guiding the direction from the beginning, there are the people for "special operations" (production), there are the artists who provide the most valuable commodity—the designs—and there's an entire team that ensures everything runs like clockwork every day. The difference is that instead of secret meetings in smoky rooms, we have brainstorming sessions over new collections, discussions about colors, and testing various materials.
Over these years, hundreds of designs, thousands of meters of wallpaper, and countless interior projects have been created. The brand has evolved from a small project developed on the sidelines of advertising activities into a mature interior design brand with its own production, a team of specialists, and collaborations with artists and architects. Almost everything has changed along the way—technology, scale of operation, the space we work in—but one thing has remained constant: an enormous dedication to quality and the conviction that a beautiful design can completely transform a space.
And if an outsider asks how it all works, the answer is simple. Everyone at Wall Art has their place, their task, and their talents. Thanks to this, for ten years, this "family" has been doing exactly what it loves most—creating things that end up on people's walls in different parts of the world. And we have a feeling this is just the beginning of this story.