Podsumowanie Roku 2022

2022 Year in Review

 

 

As every year, the end of December is a time to sum up the past year, which was quite a challenge for all of us…. COVID, the war, the Polish New Deal, rising interest rates and inflation have been keenly felt in our industry 🥺

Times like these always come around. The only thing we can do is try to make the right decisions with prudence, calm and preparation 😀

That is why our year-end summary will be somewhat different than usual—not in numbers, but in events. We will tell you about the exciting things we managed to accomplish despite the difficult year ❤️

We began 2022 with the launch of the Renew collection featuring our bestselling designs, and it proved to be a resounding success. This year, we will also have several exciting new offerings for you in spring ❤️

In 2022, we focused on trade fairs—one international event, Heimtextil in Frankfurt, theoretically the largest trade fair in the industry, which turned out to be a complete flop (nothing ventured, nothing gained 🥂)


The second, a domestic event, Warsaw Home, surprised both us and you—in the best possible way. Thank you from the bottom of our hearts for everything that happened at our stand and for a long, long time afterwards ❤️🔥 it was like a magical dream ❤️🥂🎁

Although the fair abroad was unsuccessful in terms of sales, it unexpectedly brought us a great deal of value in terms of developing the brand ❤️

We became the owner and user of new UVgel printing technology, which elevated our production and productivity to the next level 🔥🔥🔥

We also brought new ideas and collaborations back from Frankfurt—including custom-made rugs, which will be available online in our store from January www❤️

In addition to rugs, you can order custom-printed fabrics from us, ready for you to sew yourself. More details and new fabric swatch books will be available in the first months of 2023 ❤️

Our Help with Wall Art initiative came at a very difficult time. Although we prepared beautiful and unique GOOD HEART PRODUCTS for you, we have not yet managed to sell all of them. For those of you who are new to our profile, here are a few details. We created 4 charitable products, with 100% of the sales profit donated to selected charitable causes. These included Good Heart planners, silk scarves, crane-motif jewelry by Anna Orska, and golden hearts by Oskar Zięta. Soon, we will present a summary of the entire initiative and our financial report for the foundations we decided to support.

Of course, we also created a new collection of 95 designs in the Arte and Originals collections, and this year we invited as many as 4 new female artists to collaborate on the Arte designs. We can already reveal that several new artists will join us in 2023, and our portfolio will be enriched by a painter for the first time.

We must not forget the new products introduced in 2022—the March launch of wallpaper in standardized rolls and wallpaper in circular shapes. The latter, despite appearing only in November, completely stole your hearts, and we know that all designs will definitely be available in this form by June 2023.

The end of the year is also when we highlight our unique distinction in the custom wallpaper market—the Customer Satisfaction Guarantee, which allows you to exchange your wallpaper within 14 days of receiving your order if it does not meet your expectations or vision of beauty ❤️

In 2023, we are planning plenty of new products, automation and improvements to our website and beyond, so stay with us—there is a lot to come 🔥🎯

We wish you a beautiful New Year and thank you from the bottom of our hearts for sharing 2022 with us

❤️